Introduction SEO is simply the process of improving the search ranking of your page or site on search engines. When you are highly ranked, it simply means that more people can find you and it also means that you will enjoy quality traffic to your website. To enjoy high ranking, Bret Talley is advising you to work on your visibility. There are several techniques that you can surely incorporate into your strategy and that can come in handy. According to him, here is how you can choose the best SEO strategy Research The first thing that you should do is research. You cannot just choose a strategy when you do not have a clue about how search engines work. You will also need to understand everything that influences how websites are ranked and this can be best understood by knowing how different websites are ranked. By researching, you will also be able to know the best technique to settle for. Because SEO is ever-changing, you are also advised to keep updated with the latest changes especially those of algorithms. This is important because any kind of change can impact your ranking. Know your audience When you are writing, you should not only write great content but also have your audience’s best interest at heart. Another important step to come up with a great strategy is not only understanding your audience but also knowing what they have been looking for and what they want. By knowing your audience, you will be able to choose words that are associated directly with what they are looking for as well as their needs. Today, there are different types of tools that can help you know what your audience is looking for. A good example of such tools includes google AdWords and keyword planner .